Focus and Scope

Al Asri Journal of Management and Business Yapnas (AJMBY) focuses on publishing high-quality research and scholarly work in the fields of management and business. The journal aims to provide a platform for the dissemination of contemporary knowledge and practices that address theoretical, empirical, and practical issues in various areas of business and management.

Scope of the Journal

AJMBY welcomes original manuscripts that explore, but are not limited to, the following topics:

• Human Resource Management
  Recruitment, training and development, performance management, organizational development, and employee relations.

• Marketing Management
  Consumer behavior, digital marketing, branding, marketing strategy, and customer relationship management.

• Financial Management
  Corporate finance, investment analysis, risk management, banking, and financial planning.

• Entrepreneurship and Small Business
  Startup development, entrepreneurial strategy, innovation, and business sustainability.

• Strategic Management
  Competitive strategy, corporate governance, strategic decision-making, and organizational change.

• Organizational Behavior
  Leadership, motivation, workplace culture, team dynamics, and organizational communication.

• Business Innovation and Technology
  E-business, information systems, digital transformation, and technology management.

• International Business and Global Trade
  Cross-cultural management, international marketing, global finance, and international business strategy.

• Business Economics and Policy
  Micro and macroeconomic analysis, economic development, business regulation, and public policy in business.

The journal encourages both theoretical and applied research, as well as interdisciplinary studies that connect management and business with economics, technology, and social sciences.